Assignment On Demand System
How to get more deals, not leads.

by william yu

Congratulations! You Just Made the Smartest $7 Investment in Your Wholesale Business
(Here's Why You're Already Ahead of 95% of Your Competition)
A message for the action-takers who chose the Assignment on Demand system over another month of cold calling rejections...
First Things First: You Made the Right Choice
If you're reading this, you just downloaded the Assignment on Demand Playbook.
And I want to personally congratulate you.
Not because you spent $7. Anyone can do that.
But because you chose to think differently about lead generation when 95% of wholesalers are still stuck in the stone age of cold calling.
While they're burning through phone lists and getting hung up on, you now have access to the exact system that's generating motivated seller leads 24/7 for wholesalers across the country.
That $7 investment just put you in a very exclusive group:
The 5% of wholesalers who understand that the future belongs to those who attract deals, not chase them.
CRITICAL: Why Reading This Document Could Be the Difference Between Success and Another Failed Strategy
Before we go any further, I need you to understand something crucial:
What you're about to read is not just congratulatory content.
This document contains the foundational mindsets, structural understanding, and implementation principles that separate successful Assignment on Demand implementers from those who download the playbook and never see results.
Here's what I've learned from working with hundreds of wholesalers:
Success in inbound marketing isn't just about the tactics. It's about understanding the psychology, having the right mental framework, and implementing the system with the correct foundational structure.
Think of this like building Rome. You wouldn't start laying bricks without first:
  • Understanding the architectural vision (mindset)
  • Preparing the foundation (correct structures)
  • Gathering the right tools and materials (implementing the levers)
  • Choosing the optimal location (selecting the right platform)
The success of your inbound marketing campaign depends on getting all four elements right, in the right order.
Your Assignment Right Now:
Take notes as you read this. Not mental notes. Actual notes.
Read this document multiple times. Pin it. Favorite this page. Bookmark it.
Revisit this content whenever you feel stuck, confused, or off-track.
This isn't just information – it's your implementation roadmap and troubleshooting guide.
Most people will skim through this once and jump straight to tactics. Those people get mediocre results and wonder why "the system doesn't work."
But you're different. You're going to absorb the foundation first, understand the framework, and implement from a position of strength.
That's why you'll succeed where others fail.
Now, let's build your Assignment on Demand success foundation...
Why This Playbook Changes Everything (Even If You Haven't Implemented It Yet)
Here's something most people don't realize about breakthrough moments:
The biggest transformation happens the moment you see a better way, not when you execute it.
Right now, even before you've set up your first Assignment on Demand campaign, something fundamental has shifted in your mindset.
You now know that:
  • Motivated sellers are actively searching for solutions during their crisis moments
  • You can position yourself as the expert they find instead of the salesperson interrupting them
  • There's a systematic way to get qualified leads without rejection, objections, or burnout
  • Other wholesalers are succeeding with inbound while you were grinding with outbound
This knowledge alone makes you dangerous to your competition.
Because while they're still fighting the old battle (convincing people to sell), you're preparing to win the new war (being there when they decide to sell).
The Psychology of Why You're Already Winning
Let me explain what just happened in your brain when you bought this playbook:
You activated what psychologists call "Implementation Intention."
Instead of vaguely hoping your marketing will improve someday, you took concrete action toward a specific solution.
Research shows this single psychological shift increases success probability by over 300%.
Why? Because you moved from:
  • Passive hoping → Active planning
  • Someday thinking → Today action
  • General frustration → Specific solution
  • Victim mindset → Control mindset
Translation: You're no longer just another wholesaler complaining about lead generation. You're now a wholesaler with a proven system to implement.
What Makes Assignment on Demand Different from Everything Else You've Tried
I know you've probably bought other real estate courses, watched YouTube tutorials, and maybe even hired coaches.
Here's why this is different:
  • Most education teaches you to be a better hunter. Assignment on Demand teaches you to become a magnet.
  • Most strategies focus on volume. Assignment on Demand focuses on precision.
  • Most systems require you to overcome objections. Assignment on Demand eliminates objections before they form.
  • Most approaches fight human psychology. Assignment on Demand leverages human psychology.
The result?
Instead of needing to get better at handling rejection, you eliminate rejection entirely.
Instead of needing to convince people they have a problem, you attract people already convinced they need a solution.
Instead of competing with other investors on price, you position yourself in a category of one.
Why Timing is Everything (And Why You Got In at the Perfect Moment)
Here's what's happening in the wholesaling world right now:
Traditional outbound methods are becoming less effective every month:
  • More people on DNC lists
  • Increased caller ID screening
  • Higher seller resistance to cold approaches
  • More competition using the same old tactics
But motivated seller situations are increasing:
  • Economic uncertainty creating more distressed properties
  • Aging population leading to more inherited properties
  • Divorce rates remaining consistently high
  • Landlord burnout at all-time highs
The gap between supply (motivated sellers) and effective demand generation (your competition's outdated methods) has never been wider.
And you just armed yourself with the exact system designed to bridge that gap.
The Three Transformations You're About to Experience
Based on the hundreds of wholesalers who've implemented Assignment on Demand, here's what typically happens:
Transformation 1: Your Relationship with Lead Generation (Week 1-2)
Before: Lead generation feels like work. Cold calling, door knocking, mailing – it's all grinding.
After: Lead generation becomes systematic. You set up campaigns that work while you sleep.
Psychological shift: From effort-based to system-based thinking.
Transformation 2: Your Conversations with Sellers (Week 3-4)
Before: You're trying to convince skeptical strangers to consider selling.
After: You're having consultative conversations with motivated prospects who sought you out.
Psychological shift: From persuasion to consultation.
Transformation 3: Your Identity as an Investor (Month 2+)
Before: You're another investor competing for deals.
After: You're a specialist that motivated sellers actively seek out.
Psychological shift: From commodity to expert positioning.
What Your Competition Doesn't Understand About the Market Shift
While you're preparing to implement Assignment on Demand, here's what most wholesalers are missing:
The sellers have changed, but the strategies haven't.
Today's motivated sellers are more educated, more skeptical, and more resistant to traditional investor approaches than ever before.
They've been conditioned to expect:
  • High-pressure tactics
  • Lowball offers
  • Fast-talking salespeople
  • Generic "we buy houses" messaging
So when you show up with Assignment on Demand positioning – as a specialist who handles their specific situation rather than a generic house buyer – you immediately stand out.
You're not just different. You're refreshingly different.
The Compound Effect: Why Small Changes Create Massive Results
Here's something powerful about the Assignment on Demand system:
The improvements compound exponentially.
  • Month 1: You attract better leads (people actively seeking solutions rather than passively considering options)
  • Month 2: Your conversion rates increase (pre-qualified prospects vs. cold prospects)
  • Month 3: Your deal quality improves (motivated sellers vs. tire-kickers)
  • Month 4: Your reputation builds (satisfied sellers refer other motivated sellers)
  • Month 5: Your expertise deepens (handling more complex situations builds specialization)
  • Month 6: Your positioning strengthens (known as "the assignment specialist" in your market)
Each month doesn't just add to your results – it multiplies them.
Why Implementation Will Be Easier Than You Think
I know what you might be thinking:
"This sounds great, but I'm not a marketing expert. What if I mess up the targeting? What if my ads don't work? What if I waste money?"
Here's the beautiful thing about Assignment on Demand:
It's designed for wholesalers, not marketers.
The playbook gives you:
  • Exact targeting parameters (no guessing about who to reach)
  • Proven ad copy templates (no writing from scratch)
  • Step-by-step setup instructions (no technical confusion)
  • Conversion tracking systems (no wondering if it's working)
Plus, you're targeting people already in crisis situations. They WANT to find someone like you. Your job isn't to create desire – it's to be findable when desire already exists.
The Mindset Shift That Changes Everything
Before Assignment on Demand: "How can I find motivated sellers?"
After Assignment on Demand: "How can motivated sellers find me?"
This simple mental flip changes your entire approach to business.
Instead of constantly hunting for your next deal, you build systems that bring deals to you.
Instead of hoping your next call will be "the one," you create predictable lead flow.
Instead of grinding harder when you need more deals, you optimize systems that work consistently.
This isn't just about better marketing. It's about building a business that serves you instead of consuming you.
What Success Looks Like 90 Days from Now
Based on our most successful Assignment on Demand implementers, here's what's possible:
Your phone rings with motivated sellers who say things like:
  • "I saw your ad about inherited properties. That's exactly my situation."
  • "I don't want to deal with real estate agents. Can you really handle everything?"
  • "How quickly can we move forward? I need this property off my hands."
Your follow-up conversations become consultative rather than persuasive:
  • You're diagnosing their situation, not overcoming objections
  • You're providing solutions, not making pitches
  • You're positioning options, not fighting resistance
Your deal flow becomes predictable:
  • You know approximately how many leads you'll get each week
  • You can forecast your monthly deal volume
  • You can scale up by increasing ad spend, not increasing hours
Your reputation in the market shifts:
  • You become known as "the specialist" for complex property situations
  • Other investors start asking how you get such good leads
  • Motivated sellers start getting referred to you by past clients
The Permission You've Been Waiting For
Here's something important:
You now have permission to stop doing the things that don't work.
  • Permission to stop cold calling people who don't want to hear from you
  • Permission to stop door knocking neighborhoods hoping to find motivation
  • Permission to stop sending mailers with 0.1% response rates
  • Permission to stop grinding through rejection and burnout
And you have permission to start building a business the right way:
  • With systems that work while you sleep
  • With marketing that attracts instead of interrupts
  • With positioning that eliminates competition
  • With conversations that feel consultative, not combative
The Assignment on Demand Playbook isn't just a strategy. It's your permission slip to build the wholesale business you actually want.
Your Next Step is Simple (But Crucial)
You've made the smart choice to get the playbook.
Now you have two options:
Option 1: Let it sit in your bookmarks tab while you continue with your current lead generation methods, hoping they'll magically start working better.
Option 2: Block out the next 2 hours, go through the playbook step-by-step, and set up your first Assignment on Demand campaign.
Here's what I know about successful wholesalers:
They don't wait for the perfect moment. They create perfect moments through action.
Your competition is still making cold calls right now. They're still door knocking. They're still hoping their next lead will be different.
But you have something they don't: a proven system that works.
The only question is: will you use it?
Your future self – the one running a systematic, predictable, profitable wholesale business – is counting on the decision you make today.
Welcome to the Assignment on Demand Community
By investing in this system, you've joined an exclusive group of forward-thinking wholesalers who chose attraction over interruption, systems over grinding, and precision over volume.
You're no longer just hoping for better results.
You're systematically creating them.
Congratulations on taking the first step toward the wholesale business you deserve.
The motivated sellers in your market are waiting to find you.
Now let's make sure they can.
Why This System Actually Works: Real Client Wins
The Four Secret Levers That Create Unfair Advantage
Beyond just following the system, our most successful people use these specific tricks to dominate their markets while keeping their money safe:
Lever #1: Spread Your Risk Around
The Hidden Money Advantage That Changes Everything:
Here's what most wholesalers don't get about working in multiple areas: It's not just about more deals - it's about protecting your money.
The Math of Staying Safe:
Working Only Locally:
  • All your eggs in one basket: 100% risk
  • Bad economy hits: You could lose all your income
  • Too much competition: Your income gets hurt fast
  • Slow seasons: Your income drops 40-80%
  • Risk level: VERY HIGH
Working in Multiple Areas:
  • Risk spread across 5-10 markets
  • Bad economy hits: Only part of your income affected
  • Too much competition: You have other markets to work
  • Slow seasons: Other areas make up for it
  • Risk level: VERY LOW
Real Example:
"When COVID hit in March 2020, wholesalers in my local area saw deals drop 60% overnight. I was working in 6 states - while Phoenix and Vegas slowed down, Atlanta and Charlotte got busier. Instead of losing money, I had my best quarter ever." - Regional Assignment Specialist
The Peace of Mind Factor:
When you have multiple markets bringing in leads, you can:
  • Talk more confidently (you're not desperate for any single deal)
  • Pick better deals (quality over desperation)
  • Spend more on marketing (lower risk means you can invest more)
  • Sleep better at night (your income doesn't depend on one area)
Lever #2: Go Wider for Cheaper Leads
Building on Your Safety Foundation:
With your risk spread out, you can now get these cost benefits:
  • Target audience: 500,000-1,000,000+ people across multiple markets
  • Competition: LOW (most investors are scared to go wider)
  • Cost per lead: $25-50 (vs. $75-150 staying local)
  • Market deals: Get into cheap markets while avoiding expensive ones
The Safety Bonus: Going wider doesn't just lower risk - it makes your business stronger when bad things happen to markets.
Lever #3: The Novation Strategy
Lower Risk Through More Options:
Novations don't just help you close more deals - they protect you from deal problems:
Old Way (Cash Only) Risk Problems:
  • Buyer problems: Deal dies if buyer backs out
  • Time pressure: Must find buyer fast
  • Price limits: Stuck with what cash buyers can pay
  • Buyer network: Vulnerable if your buyers disappear
New Way (Novation) Risk Protection:
  • Buyer freedom: Multiple ways to exit each deal
  • Time flexibility: Can hold or change based on market
  • Price freedom: Not limited by cash buyer budgets
  • Deal safety: Protected from buyer network problems
Money Protection Bonus: With novations, you're not just closing more deals - you're protecting every deal from outside problems that could cost you thousands.
Lever #4: AI Speed Advantage
If you want the software we use click here: Closebot AI (yes this is an affiliate link)
If you don't want to show love, no worries either haha here's the regular link: https://closebot.com/
Protect Your Marketing Money Through Fast Response:
AI fast response doesn't just win more deals - it protects your ad spending:
Old Way (Slow Response) Risk Problems:
  • Lead loss: 78% of deals go to whoever responds first
  • Wasted ads: Slow response = lost ad money
  • Lost deals: Competitors get your interested leads
  • Bad reputation: Slow response makes you look bad
New Way (AI Speed) Protection:
  • Lead capture: 90-second response stops lead loss
  • Ad protection: Better conversion protects ad investment
  • Competition protection: Speed creates a wall against competitors
  • Reputation boost: Known for fast response builds trust
How All Four Tricks Work Together
Here's what makes this system almost risk-proof:
Lever 1 (Risk Spread) → Enables → Lever 2 (Go Wider) → Lever → Trick 3 (Novation) → Boosted by → Lever 4 (AI Speed) = Almost Risk-Free Market Domination
The Strong Business Model:
Old Way Problems:
  • Single market = big risk
  • Cash-only = fewer deals
  • Slow response = lost opportunities
  • Result: Weak against any problems
New Way Strengths:
  • Multiple markets = no single point of failure
  • Novation flexibility = handles any market condition
  • AI speed = captures maximum opportunity from every ad dollar
  • Result: Business gets STRONGER during tough times
Real Results During Tough Times:
2020 COVID Results:
  • Local-only wholesalers: 60-90% income drop
  • Four-trick users: 20-40% income INCREASE
  • Why: While others pulled back, they expanded into distressed markets with less competition
2022 Interest Rate Jump Results:
  • Cash-buyer only wholesalers: 70% fewer deals
  • Novation-users: Only 15% fewer deals (switched to seller financing)
  • Why: Having options adapted to changing buyer needs
2023 Platform Changes (iOS updates, tracking changes):
  • Manual response wholesalers: 30-50% fewer conversions
  • AI-enhanced systems: 10% better conversions
  • Why: Automation adapted faster than humans could
Your Step-by-Step Plan: How to Build a Strong Business
Based on our most successful Assignment on Demand users, here's the proven path to building a risk-proof business:
Weeks 1-2: Foundation + Risk Protection
What You'll Do:
  • Start Lever #1: Set up lead generation in multiple markets to spread risk right away
  • Set up tracking across all markets
  • Create specialist positioning that works across different areas
What to Expect:
  • 12-20 first leads across multiple markets (risk spread immediately)
  • 80-90% response rate within first hour (investment protection)
  • Mind shift: Confidence from knowing you're not dependent on one market
  • Money protection: Ad dollars protected by better response rates
Safety Check: No single market should be more than 40% of your leads
Weeks 3-6: Growth + Solution Flexibility
What You'll Do:
  • Full Lever #2: Optimize targeting across wider territory
  • Full Lever #3: Add novation strategies to handle any market condition
  • Improve AI responses based on multi-market conversation data
  • Build skills in cross-regional specialization
What to Expect:
  • 25-40 leads per week across different markets (continued risk reduction)
  • 65-75% qualification rate (novation ability + AI pre-qualification)
  • First 3-4 deals closing across different markets (portfolio effect)
  • Strength building: Market problems in one area offset by opportunities in others
Success Check: Can handle any motivated seller situation regardless of market conditions
Weeks 7-12: Strong System + Market Protection
What You'll Do:
  • Perfect use of all four tricks across multiple markets
  • Build automated systems for handling high-volume, low-risk operations
  • Build market-specific skills while keeping solution flexibility
  • Create referral networks across multiple areas
What to Expect:
  • 10-50 leads per week (maximum safety benefit)
  • 3-9 deals per month across multiple markets (steady, safe income)
  • Business strength: Market problems become competitive advantages
  • Money safety: Income too spread out for single-point failures
Strength Check: Monthly income goes up during market stress periods
Months 4-6: Market Domination + Strong Defenses
What You'll Do:
  • Become the dominant player across multiple regional markets
  • Build AI systems that learn faster than competitors can respond
  • Create content and authority across multiple areas
  • Perfect strong setup: Every market problem strengthens your position
What to Expect:
  • 80+ leads per week across optimized market portfolio
  • 8-15 deals per month with bulletproof safety
  • Market recognition: THE regional specialist across multiple states
  • Competition protection: Others cannot copy your risk-adjusted advantage
Success Check: $100K+ monthly profit with lower risk than local competitors making $30K
The Success Habits That Separate Strong Winners from Weak Competitors
After studying hundreds of Assignment on Demand users during tough market times:
Success Habit #1: Safety-First Thinking
Strong Winners: Build safety before optimization, never depend on single markets Weak Strugglers: Optimize locally first, get trapped by single-market dependency
Success Habit #2: Solution Flexibility First
Strong Winners: Learn novations early to handle any market condition Weak Strugglers: Stick to cash-only, become weak to buyer market changes
Success Habit #3: Technology as Risk Protection
Strong Winners: Use AI to protect marketing investment and get maximum ROI Weak Strugglers: Manual processes lose opportunities and waste ad money
Success Habit #4: Geographic Courage During Uncertainty
Strong Winners: Expand territory especially during uncertain markets Weak Strugglers: Pull back and "wait out" market problems
Success Habit #5: Strong Business Mindset
Strong Winners: See market problems as competitive advantages to use Weak Strugglers: See market changes as threats to survive
What Makes This Different from Every Other Success Story You've Read
Here's what's unique about Strong Assignment on Demand success stories:
The Safety Factor
While competitors take on more risk to keep income, four-trick users reduce risk while increasing income.
The Stress-Test Factor
These systems work BETTER during market problems, economic uncertainty, and competitive pressure.
The Sleep-at-Night Factor
Business owners report less stress and more confidence because their income isn't vulnerable to single points of failure.
The Recession-Proof Factor
Multi-market, multi-solution, AI-enhanced systems become MORE valuable during economic downturns as competition pulls back.
The Money Protection Math
Here's the financial risk comparison that changes everything:
Old Single-Market Wholesaling:
  • Money at risk: 100% (all ad spending in one market)
  • Income at risk: 100% (market problem = total income loss)
  • Recovery time from problems: 6-12 months
  • Stress level: EXTREME (no backup plan)
Four-Trick Strong Wholesaling:
  • Money at risk: 15-25% (spread across multiple markets)
  • Income at risk: 10-20% (market problem affects small percentage)
  • Recovery time from problems: 0-30 days (switch to other markets)
  • Stress level: MINIMAL (multiple backup systems)
The Bottom Line Money Reality: You can make 3-5x more money with 80% less risk using the four-trick system.
The Bottom Line: Your Success is Predictable AND Protected
These aren't just lucky people who got lucky during good times.
They're smart business builders who created strong setups that get stronger under pressure.
The Assignment on Demand system with all four tricks removes both guesswork AND money risk:
  • Instead of hoping for good markets, you're protected from bad ones
  • Instead of depending on single solutions, you adapt to any condition
  • Instead of risking everything on local competition, you spread across regions
  • Instead of wasting ad dollars on slow response, you maximize every advertising investment
Your success isn't just predictable - it's protected.
And protection is what lets you scale safely.
The One Thing Every Strong Success Story Has in Common
They built protection before they built performance.
Not when markets got scary. Not when competition increased. Not when they had "enough" money to take risks.
They started with risk reduction, then added performance optimization.
Your strong success story begins the moment you choose protection over short-term profits.
The motivated sellers across multiple regions are looking for solutions right now.
The only question is: will you be the protected specialist who captures them safely and systematically, or will you stay vulnerable to the next market disruption while someone else builds the strong Assignment on Demand system in your territory?
The Platform Economics Reality: Why Your Response Speed Strategy Must Match Your Channel Choice
The hidden cost structures and psychological timing that determine your Assignment on Demand success...
The Brutal Economics Nobody Talks About
Google Ads: The High-Stakes Precision Game
Cost Per Lead Reality Check:
  • Mid-tier markets: $200-450 per lead
  • Hyper-competitive markets: $500+ per lead
  • Annual trend: 15-25% cost increases due to competition
The Psychology Behind These Numbers:
When someone types "sell my house fast Phoenix" at 2:47 AM, they're in crisis mode. They need a solution NOW. This desperation creates auction-style bidding where:
  • Intent intensity = Price intensity
  • Urgency creates premium pricing
  • First responder advantage is EVERYTHING
Why Every Google Conversation Is Life or Death:
At $300+ per lead, you cannot afford to:
  • ❌ Miss calls due to manual response systems
  • ❌ Lose leads to voicemail during off-hours
  • ❌ Wait 2-4 hours to respond while leads "cool down"
  • ❌ Have inconsistent qualification processes
The 24/7 Speed-to-Lead Imperative:
Psychological Research Shows:
  • 5-minute response: 21x higher conversion than 30 minutes
  • 90-second response: 391% higher conversion than 5 minutes
  • After-hours leads: 73% convert if responded to immediately vs. 12% next business day
At Google's cost structure, speed isn't an advantage - it's survival.
Facebook: The Patient Cultivation Platform
Cost Per Lead Reality:
  • Geographic expansion strategy: $25-75 per lead
  • Local targeting only: $75-150 per lead
  • Audience scaling benefit: Costs decrease as you go wider
The Psychology Behind Facebook Lead Behavior:
Facebook users are in discovery mode, not crisis mode. They're scrolling through content when your ad interrupts their social experience. This creates different psychological dynamics:
  • Lower immediate urgency = More forgiveness for delayed response
  • Interest-based targeting = Longer consideration periods
  • Social context = Higher trust but slower action
Why Facebook Leads Tolerate Response Delays:
Neuropsychological Reasons:
  1. Context switching cost: They were socializing, not searching for solutions
  1. Cognitive load management: Processing your offer alongside social content
  1. Social proof reliance: Likely to research you before committing to conversation
  1. Lower desperation state: Motivated but not in crisis mode
The Strategic Patience Advantage:
With Facebook's lower cost structure, you can:
  • ✅ Implement more sophisticated nurture sequences
  • ✅ Build relationship before phone conversation
  • ✅ Qualify leads through multi-touch campaigns
  • ✅ Accept longer sales cycles without cost pressure
The Platform-Specific Speed-to-Lead Strategy Matrix
Google: The Immediate Response Protocol
Required Infrastructure:
  • AI chatbot: Instant response to capture attention
  • Call forwarding: Route high-intent leads to live person
  • 24/7 availability: Virtual assistants or answering service
  • CRM automation: Immediate qualification and routing
Response Time Targets:
  • Initial acknowledgment: Under 60 seconds
  • Human contact: Within 5 minutes during business hours
  • After-hours protocol: Live callback within 2 hours maximum
The Economics of Speed Investment:
Cost Analysis:
  • AI + automation setup: $2,000-5,000
  • 24/7 answering service: $1,500-3,000/month
  • ROI calculation: At $300/lead, capturing just 3 extra deals per month pays for entire system
Psychological Timing Strategy:
Phase 1 (0-60 seconds): Immediate Acknowledgment
  • Automated response confirming receipt
  • Brief qualification questions
  • Promise of human follow-up timing
Phase 2 (1-5 minutes): Human Engagement
  • Live phone call during business hours
  • Immediate callback request during off-hours
  • Text message with next steps
Phase 3 (5-30 minutes): Value Delivery
  • Send relevant information based on situation
  • Schedule property evaluation appointment
  • Provide next steps and timeline
Facebook: The Relationship Building Protocol
Strategic Infrastructure:
  • Multi-channel nurture: Email, SMS, and Facebook Messenger
  • Content delivery system: Educational materials and case studies
  • Lead scoring: Prioritize based on engagement patterns
  • Geographic routing: Distribute leads across service areas
Response Time Targets:
  • Initial acknowledgment: Within 2-4 hours
  • Human contact: Within 24 hours for qualified leads
  • Follow-up sequence: 7-14 day nurture campaign
The Economics of Patience Investment:
Cost Analysis:
  • Marketing automation platform: $300-1,000/month
  • Content creation and nurture sequences: $2,000-5,000 setup
  • ROI calculation: At $50/lead, lower pressure allows for higher conversion optimization
Psychological Nurture Strategy:
Phase 1 (0-4 hours): Soft Acknowledgment
  • Personalized email or Facebook message
  • Relevant content based on their indicated situation
  • Introduction to your specialization
Phase 2 (24-48 hours): Qualification Call
  • Phone conversation when lead is ready
  • Discovery of motivation and timeline
  • Assessment of fit for your services
Phase 3 (2-14 days): Education and Trust Building
  • Case studies relevant to their situation
  • Market analysis and pricing information
  • Testimonials from similar situations
The Platform Choice Decision Tree
Choose Google If You Can Check ALL These Boxes:
💰 Money Reality:
☐ I have $8,000-15,000/month for ads + systems
☐ I can pay $300-500 per lead
☐ I have cash ready for deals right now
⚡ Speed Reality:
☐ I can set up 24/7 phone answering immediately
☐ I have (or will hire) someone to answer calls live
☐ I can handle high-pressure, answer-right-now situations
🏠 Business Reality:
☐ I work in local markets where speed wins
☐ I have reliable local buyers for quick deals
☐ I can close deals in 7-21 days consistently
Choose Facebook If You Can Check MOST of These Boxes:
💡 Money Efficiency:
☐ I want cheaper leads even if they take longer to close
☐ I can invest in relationship-building tools
☐ I'm okay with 30-90 day sales processes
🌍 Geography Flexibility:
☐ I can help sellers across wide areas
☐ I want to spread risk across multiple markets
☐ I don't need to be close to every property
🎯 Learning Reality:
☐ I'm willing to learn creative ad-making skills
☐ I can create content and follow-up sequences
☐ I know (or will learn) novation strategies
✅ All Google boxes checked = Choose Google
✅ Most Facebook boxes checked = Choose Facebook
❌ Neither fits well = Start with Facebook (lower risk)
The Hybrid Approach: Advanced Platform Orchestration
The Sequential Mastery Strategy
Phase 1 (Months 1-6): Master Primary Platform Choose based on honest assessment and become exceptional at ONE platform's timing requirements.
Phase 2 (Months 7-12): Add Secondary Platform Layer in the second platform using cash flow from primary platform success.
Phase 3 (Year 2+): Orchestrated Advantage
  • Google: High-intent, immediate response, local deals
  • Facebook: Relationship building, geographic expansion, creative testing
The Platform Synergy Secret
Advanced Strategy: Use Facebook to build your database and brand, then retarget qualified prospects with Google ads when they start searching.
Psychological Advantage:
  • Facebook creates awareness and interest
  • Google captures them when they're ready to act
  • Combined approach maximizes both reach and intent
The Speed-to-Lead Technology Stack
For Google (Immediate Response Required):
Essential Tools:
  • Go High Level: Call tracking, routing, complete CRM system, and instant appointment booking
  • Closebot: AI chat with smart conditional logic for instant response
Advanced Integration:
  • Go High Level workflows: Connect all systems for seamless handoffs (built-in)
  • Go High Level automation: Immediate lead routing and follow-up (all built-in)
  • Virtual assistant integration: Human backup for AI systems
💡 Pro Tip: Go High Level handles everything for Google needs - CRM, call tracking, SMS, email automation, appointment booking, and workflows all integrated in one platform.
For Facebook (Relationship Building Focused):
Essential Tools:
  • Go High Level: Facebook Lead Ads integration, complete nurture system, appointment booking, and workflows
  • Closebot: AI chat for instant Facebook response and qualification
Advanced Integration:
  • Go High Level Content System: Automatic relevant resource sharing (built-in)
  • Facebook Pixel: Re-engage interested prospects (integrated with GHL)
  • Go High Level Analytics: Complete customer journey tracking (built-in)
💡 Pro Tip: Go High Level + Closebot gives you 100% of what you need for Facebook lead nurturing - all the automation, tracking, follow-up, and booking in one integrated system.
The Ultra-Simple Stack: Everything You Actually Need
For Both Platforms:
  1. Go High Level - Your complete command center (CRM, SMS, email, calls, booking, workflows)
  1. Closebot - AI chat for instant response and qualification
That's it. Two tools handle everything.
Total monthly cost: $200-400 vs. $1,500-3,000 with multiple separate tools
Setup time: 3-7 days vs. 1-2 months with complex integrations
Learning curve: One main platform + one AI tool vs. juggling 8-10 different systems
Why This Ultra-Simple Stack Works Better
Old Way (Multiple Tools):
❌ 8-10 different platforms to learn
❌ $1,500-3,000/month in software costs
❌ Constant integration problems
❌ Data scattered across platforms
❌ 1-2 months to set up properly ❌ Need Calendly, Zapier, separate CRM, separate email tool, etc.
New Way (Ultra-Simple Stack):
✅ Learn one main platform (Go High Level)
✅ $200-400/month total costs
✅ Everything works together perfectly
✅ All data in one place
✅ 3-7 days to set up and running ✅ No need for Calendly, Zapier, or other separate tools
The bottom line: Go High Level does the work of 6-8 separate tools, cheaper and better.
The ROI Reality Check
Google's High-Stakes Mathematics:
Scenario: $400 average cost per lead
  • Traditional response (2-4 hours): 15% conversion rate
  • Optimized speed response (under 5 minutes): 35% conversion rate
  • Monthly improvement: 133% more deals from same ad spend
  • Annual impact: Additional $500K+ in deals from speed alone
Facebook's Patient Cultivation Mathematics:
Scenario: $60 average cost per lead
  • Immediate response pressure: 25% conversion rate
  • Optimized nurture sequence: 45% conversion rate
  • Monthly improvement: 80% more deals through patience and education
  • Annual impact: Additional $300K+ in deals from relationship building
The Bottom Line: Match Your Speed Strategy to Your Platform Psychology
Google demands immediate response because:
  • High cost per lead requires maximum conversion
  • Search intent creates immediate urgency
  • First responder advantage is mathematically proven
  • Competition is literally paying for the same leads
Facebook rewards patient cultivation because:
  • Lower cost allows for longer sales cycles
  • Social context requires trust building
  • Interest-based targeting needs education
  • Geographic expansion benefits from systematic nurture
Your platform choice determines your operational requirements.
Your speed-to-lead strategy determines your conversion rates.
Your conversion rates determine your profitability.
Choose your platform based on your ability to execute its required speed strategy.
The wrong platform with perfect execution beats the right platform with poor execution.
But the right platform with perfect execution is unstoppable.
1. Facebook Ads
🔧 Step-by-Step: Facebook Ads Setup for Motivated Sellers 🧱 Phase 1: Foundation Setup
  1. Set Up Business Manager & Compliant Ad Framework Visit business.facebook.com
Create a Business Manager
Add your:
Facebook Page
Ad Account
Set up Two-Factor Authentication (preferably Google Authenticator)
When creating campaigns, always select:
Special Ads Category → Housing
This is required for real estate and limits demographic targeting to remain compliant
📍 Phase 2: Technical Setup 2. Location Targeting Use radius targeting (minimum: 15 miles)
Recommended markets:
Memphis, TN (primary)
Little Rock, AR
DeSoto County, MS
Note: With Housing category enabled, zip code targeting and exclusions are disabled
  1. Campaign Budget Optimization Use Advantage Campaign Budget (CBO)
Toggle CBO ON
Set your daily budget (e.g., $100) and allocate it across ad sets for controlled testing
🧠 Phase 3: Ad Strategy & Testing 4. Use Manual Leads Campaign Select Lead Objective
Choose Website Conversion instead of Instant Forms
This gives better data control and tracking with Facebook Pixel
  1. Setup Dynamic Creatives Toggle Dynamic Creative ON
Use the 3-2-2 Testing Framework:
2 Ad Sets
3 Creatives per ad set
2 Headlines per ad
2 Primary Texts per ad
  1. Ad Copy Tips Use empowering, action-oriented language like:
“Automate”
“Save time”
“Competitive advantage”
Avoid language like “sick and tired”
Test hooks such as:
“Sell your home as-is”
“Inherited an unwanted property?”
“Facing foreclosure?”
📑 Phase 4: Lead Capture Form (Survey) 7. Embed a GHL Survey Build the survey in Go High Level and connect it to your domain
Include fields like:
Property address (with Google Maps API)
Sell timeline
Reason for selling
Contact info (name, phone, email)
  1. Disqualify Unfit Leads Filter out:
“Just curious” responses
6+ month selling timeline
Listed properties (optional)
  1. Automate Follow-Ups in GHL Trigger SMS/email responses based on form input
Apply tags (e.g., hot lead, disqualified)
Notify your team
Optionally launch AI chat handling
🎥 Phase 5: Ad Creative Creation 10. Research Competitor Ads Visit the Meta Ads Library
Filter by:
Category: Housing
Keywords: “Cash”, “Offer”
Active ads only
Start date: 4+ months ago (for proven winners)
  1. Write Winning Scripts Use tools like Nota AI to transcribe top ads
Feed into ChatGPT:
“Create 5 more ad scripts for motivated sellers based on these examples”
  1. Create AI-Generated Videos (Optional) Tools: Synthesia, HeyGen, or D-ID
Choose avatars of different demographics
Paste in your winning scripts and generate videos
  1. Edit Ads with CapCut Upload video
Add:
Captions
Callouts (e.g., “We Pay Cash”)
Larger, legible text
Cut out awkward AI pauses for smoother delivery
📊 Phase 6: Launch & Optimize 14. Review & Segment Leads Bucket leads into:
In-target market
Out-of-target but usable
Total junk leads
Adjust budget or targeting based on CPL
  1. Refine Ads Over Time Replace low-performing creatives
Try broader targeting if CPL is too high
Continue testing headlines, hooks, and formats
  1. Warm Up Your Pixel Upload your historical lead list to Facebook as a Custom Audience
Avoid Lookalike Audiences early on — wait until more pixel data accumulates
SETUP VIDEO HERE 👇
2. Google Ads
  1. Log into your Google Ads account at ads.google.com
  1. Click on "create new campaign"
  1. Choose "without guidance"
  1. Click on "search"
  1. Name the campaign whatever you'd like.
  1. Make your bidding strategy "maximize conversions" with a TCPA of "$150".
  1. Toggle "google search partners" & "google display network off".
  1. Under locations, click "enter another location"
  • "advanced search" then search and acc the cities or states you want to target.
  • Toggle down "location options" and choose "presence".
  1. Add in keywords you want to that go off of motivational factors.
  • things like "sell fast" "without realtor" will do.
CREATING THE ADS
  1. Type in headlines and descriptions into your ad (if you want what we use in our ads click here)
  1. Set your budget
  1. Launch.
RECORDING HERE 👇
How to Set Up your Closebot.AI

File upload

Closebot AI Setup.pdf

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3. Bonus Module: SET-AND-FORGET PROFIT AUTOMATION
BUILD YOUR 24/7 DEAL-GENERATING MACHINE
Picture this: A motivated seller fills out your lead form at 9:47 PM. By 9:52 PM, three different homebuyers have already called, texted, AND emailed them.
You?
You see the lead notification Tuesday morning over coffee.
Harvard Business Review found that companies responding to leads within 5 minutes are 21x more likely to qualify that lead than those who wait 30 minutes.
But here's the brutal truth: 78% of independent real estate professionals take over 24 hours to respond to new leads.
Meanwhile, the Homevestors and Joe Homebuyers have entire call centers responding in under 2 minutes.
This isn't about being better at real estate — it's about having better infrastructure. Until now.
Here's how AI chatbots level the playing field:
• Respond to leads in under 30 seconds, 24/7
• Automated qualification that matches big brokerage capabilities
• Books calls that prioritizes your hottest prospects
• Professional brand positioning that rivals major companies
Live example down below 👇
Ai Bot follow up with new lead that has not replied.
Ai engages prospect by finding out timeline and asking price.
Ai books call with prospect once all questions are answered.
How to set up AI speed to lead bot
Your Assignment on Demand Success Path: Choose Your Implementation Speed
You've consumed the complete Assignment on Demand strategy. You understand the four-lever advantage. You know the platform selection criteria and speed-to-lead requirements.
Now you face the most important decision: Implementation.
Information without execution is just expensive entertainment. While you've been reading, motivated sellers in your market are already searching for solutions. Your competitors are implementing versions of these strategies right now.
The question isn't whether Assignment on Demand works - the case studies prove that.
The question is: How fast do you want to implement it?
Your Implementation Options: Choose Your Speed to Market
🎯 Option 1: The Personalized Breakthrough Session
Perfect if you want:
  • Customized strategy for YOUR specific market and situation
  • Expert analysis of your current challenges and opportunities
  • Clear implementation roadmap with prioritized action steps
  • Answers to your specific questions about Assignment on Demand
What you get:
  • 60-minute deep-dive strategy session
  • Personalized market analysis and opportunity assessment
  • Custom implementation timeline based on your resources
  • Recording of the session for future reference
Investment: $97 Timeline: Available within 48 hours
[Book Your Strategy Session → Click Here]
🚀 Option 2: The Creative Advantage Arsenal or Assignment On Demand Full Private Course
Perfect if you want:
What you get:
  • AI Video Creative Mastery Course: The secret weapon for maximum creative output that competitors don't know (ai video creative mastery)
  • Assignment on Demand Complete Course: Every setup process, strategy, and optimization technique (aod full private course)
Investment: $197 for the creative mastery course(Save thousands on hiring actors and editors) or $197 for the ​ai creative course​.
Access: Immediate upon enrollment
Investment: $197/mo for the Assignment On Demand Course ​ai creative course​.
Access: Immediate upon enrollment
💎 Option 3: Done-With-You Domination
Work Directly With Our Team
Perfect if you want:
  • Our team to implement Assignment on Demand WITH you
  • Direct access to the specialists behind these strategies
  • Hands-on campaign setup, optimization, and scaling
  • Guaranteed results with full support until you're profitable
What you get:
  • Direct Team Implementation: We set up your campaigns alongside you
  • Live Campaign Optimization: Real-time adjustments and improvements
  • Weekly Strategy Sessions: Ongoing guidance and course corrections
  • Results Guarantee: We work with you until you're consistently profitable
Application Required: Limited to 8 clients per quarter
[Book Your Demo Call → Here]
The Choice That Determines Your Next 12 Months
Option 1 gets you clarity and direction in 60 minutes.
Option 2 gives you the complete system plus the AI advantages others don't have.
Option 3 provides done-with-you implementation with guaranteed results.
All three options get you closer to Assignment on Demand success than staying in "research mode" for another 6 months.
The Reality Check: What Happens If You Don't Choose?
While you're deciding, here's what's happening in your market:
  • Motivated sellers are searching for solutions (and finding your competitors)
  • Other investors are implementing Assignment strategies (capturing deals you could have)
  • Market conditions are changing (making early implementation more valuable)
  • Competition is increasing (making hesitation more expensive)
The cost of inaction isn't just the missed opportunities - it's the competitive disadvantage that compounds daily.
Your Assignment on Demand Implementation Starts Now
You have three paths forward. All lead to the same destination: Assignment on Demand success.
The only variable is speed.
Choose your implementation speed:
→ Personalized Strategy: [Book 1:1 Session]
→ Complete Arsenal: [Get Full Course + AI Training]
→ Done-With-You: [Apply for Direct Team Support]
Your Assignment on Demand success story begins with your choice today.
The motivated sellers in your market are waiting.
Choose your path. Start your implementation. Dominate your market.
P.S. Still deciding? Remember: The best time to plant a tree was 20 years ago. The second best time is today. Your Assignment on Demand tree grows with every day of implementation, not with every day of research.
Choose your path above and start growing your Assignment on Demand business today.